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The Founder

SUMMARY

Jennifer Walderdorff has done pioneering work in revolutionizing consumer behavior and sustainability in shopping. As the author of the shopping guide "Look @ the Labels," Jennifer has established a unique approach to empower consumers to make informed, conscious, and sustainable shopping choices.

BACKGROUND

Her background in business analytics and finance has been instrumental in developing an algorithm that leverages data-driven solutions, specifically focusing on examining labels as a core concept. This algorithm aims to enhance decision-making for consumers, fostering a slower pace of fashion through more mindful and intentional spending. She is a proud ambassador to non-profits Deutsche Kleiderstiftung and Sustainable Fashion Week.

INNOVATION

Jennifer's innovative approach not only educates consumers but also aims to reshape the way people shop, encouraging a more sustainable and conscious lifestyle. Her commitment to leveraging technology for a purpose that extends beyond profit, aiming for a positive impact on society and the environment.

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