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The Founder


Jennifer Walderdorff has done pioneering work in revolutionizing consumer behavior and sustainability in shopping. As the author of the shopping guide "Look @ the Labels," Jennifer has established a unique approach to empower consumers to make informed, conscious, and sustainable shopping choices.


Her background in business analytics and finance has been instrumental in developing an algorithm that leverages data-driven solutions, specifically focusing on examining labels as a core concept. This algorithm aims to enhance decision-making for consumers, fostering a slower pace of fashion through more mindful and intentional spending. She is a proud ambassador to non-profits Deutsche Kleiderstiftung and Sustainable Fashion Week.


Jennifer's innovative approach not only educates consumers but also aims to reshape the way people shop, encouraging a more sustainable and conscious lifestyle. Her commitment to leveraging technology for a purpose that extends beyond profit, aiming for a positive impact on society and the environment.

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