Micro Trends: Identifying Subtle Changes in Fashion

By Jennifer von Walderdorff

Microtrends began as whispers — small flickers of individuality that lived on the fringes of street style and fashion subcultures. However, today, they have become a rapidly growing phenomenon. With the relentless speed of platforms like TikTok and the rise of ultra-fast fashion giants like Shein and TEMU, what used to be niche style signals are now mass-produced in bulk and discarded just as quickly. Microtrends were once about personal expression — now, they’re a byproduct of algorithmic hype and viral virality.

We're no longer talking about fashion evolving seasonally. We're watching it mutate weekly, sometimes daily. Both our wardrobes and our planet are bearing the brunt of this constant change. So, what exactly is a microtrend now? And how can we reclaim it from the noise?

Let’s dive in.

To define what a microtrend is, as the name implies, it is a small-scale trend that emerges inside a specific niche or subculture. Microtrends, as opposed to major fashion shifts, are more delicate and intricate. They may not be as popular, but they hold a special place in the hearts of fashion enthusiasts who value individuality and being ahead of the curve.

Microtrends can take numerous forms, including specific colour combinations and patterns, as well as unique style tactics and accessory choices. They typically originate from street style, online communities, and even underground fashion movements. These trends have a shorter lifespan than their more established equivalents, yet they can have a significant impact on personal style and expression.

One of the most remarkable aspects of microtrends is their ability to encapsulate the spirit of a given moment or cultural movement. They reflect the changing interests and attitudes of fashion-forward individuals who are constantly looking for something new and exciting. Being aware of microtrends allows you to profit from cultural movements while infusing your personal style with avant-garde flair.

You don't have to be a fashion expert to identify and accept microtrends. Begin by noticing what draws your attention to street style photographs, fashion blogs, and even social media platforms. Pay particular attention to details like unique accessories, unusual layering, and unexpected colour combinations. Follow niche designers or emerging fashion influencers known for their abilities to spot and analyse microtrends.

Adopting microtrends enables you to explore and expand the boundaries of your individual style. Incorporate microtrend components into your current wardrobe, experiment with mixing and matching pieces, and embrace the fun of fashion. Remember that the appeal of microtrends lies in their ability to add a touch of personality and unique expression to your overall look.

What once started as a celebration of creativity has spiralled into a system of disposability. Microtrends, in the hands of global fast fashion giants, are no longer about subtle shifts or personal flair — they’re about engineered scarcity and click-to-cart speed. We’re being sold “individuality” in bulk, shipped next-day delivery, and encouraged to discard it after a single Instagram post.

But we have a choice. We can still embrace the spirit of microtrends without falling prey to their exploitation. Pay attention, but don’t buy blindly. Style what you already own. Remix rather than replace. Ask yourself not “What’s trending?” but “Does this feel like me?”

Because if every trend disappears within a week, the only thing left with staying power is your personal style — and that, thankfully, can’t be mass-produced.