Summer holiday bikini body

By Jennifer von Walderdorff

At Look at the Labels, we believe there is no such thing as a ‘perfect’ bikini body, there is only your body, and the perfect swimwear to match it.

Too many women feel the dread of swim season, flicking through rails of bikinis and one-pieces that never quite feel right. So, a shift in mindset could be the answer; instead of starting with the brand, your shape should be your starting point. When you know your body’s proportions, you can choose swimwear that highlights your favourite features, gives you confidence, and lets you get on with enjoying the summer you deserve.

Here are five timeless shapes and a simple tip for each:

1. Rectangle Shape

If your shoulders, waist and hips are fairly balanced, go for styles that add curves and lengthen the leg. Try an ultra high-leg bikini bottom or tie-side briefs to create shape and movement.

2. Hourglass Shape

If your bust and hips are balanced with a defined waist, look for supportive tops and bottoms that show off your waistline. A classic balconette top and a high-waist brief will enhance your curves beautifully.

3. Pear Shape

If your hips are wider than your shoulders, draw the eye upward. Opt for a patterned or detailed top with a darker, simple bottom. High-cut legs can also elongate your frame.

4. Apple Shape

If you carry more around your midsection, choose swimwear that defines your bust and skims the tummy. A plunging neckline one-piece with side ruching is flattering and comfortable.

5. Inverted Triangle Shape 

If your shoulders are broader than your hips, balance your frame with detail on the bottom. Try a bikini bottom with ruffles or ties to add width and proportion.

Your shape is your own. It does not need fixing. It needs understanding, celebrating, and styling with care.

Our Shape Styling App does exactly that. It helps you understand your natural shape and makes shopping simpler by recommending cuts, fits, and ideas that work with you, not against you.

This summer, remember: a bikini body is just your body in a bikini you feel good in.

The rest is noise. If you want some coaching on how to shift that mindset, take a look at our services.