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Embracing Fit: How Shopping Clothes That Truly Fit You, Ultimately Slows Down Fashion



In today's fast-paced world, the fashion industry is notorious for its rapid cycles of trends and constant pressure to keep up with the latest styles. However, a shift towards a more sustainable and mindful approach to fashion is gaining momentum. And this is one of the themes in my book “Look @ the Labels” - a crucial aspect that often goes unnoticed is the significance of buying clothes that fit you perfectly. In this blog post, we will explore how embracing fit can contribute to slowing down the fashion industry and promote a more conscious and sustainable approach to dressing. Below are a few examples of how this simple practice can cause a more significant impact on the fashion industry and the environment as a whole.



Quality Over Quantity: I have said several times, that when spending large sums of money it should be quality over quantity. When you invest in clothes that fit you well, you should naturally gravitate towards quality pieces. Instead of succumbing to the allure of fast fashion and buying numerous ill-fitting items, focus on curating a wardrobe of timeless, well-fitting garments. By prioritising quality over quantity, you reduce the demand for mass-produced, disposable clothing and encourage a shift towards more sustainable fashion practices. That's not to say you'll buy a never changing wardrobe like a forever home, but that you'll have a foundation if you will, of key pieces which keep your daily wardrobe together.




Reduced Returns and Exchanges: Buying clothes that fit properly significantly reduces the need for returns and exchanges. Ill-fitting garments often end up sitting unworn in closets or being returned, leading to a wasteful cycle that burdens both the environment and the fashion industry. By taking the time to find the right fit, you can save resources, minimise carbon emissions associated with transportation, and support brands that prioritize sustainable production. Additionally, when clothes fit you well, you are more likely to cherish and care for them, maximising the lifespan of your clothing, and reducing waste.



Personal Style Empowerment: Finding clothes that fit well can boost your confidence and empower you to develop your style. I have definitely been in a situation where something didn't fit well and required yanking, and readjusting, like straps falling or belts or tops riding up or bottoms rolling down and it was a hassle as well as negatively impacting the way I felt. When you feel comfortable and confident in what you wear, there is a stronger possibility that you are less influenced by fleeting trends and more inclined to invest in pieces that truly reflect your individuality. This shift towards mindful consumption allows you to build a wardrobe that transcends seasonal fads, resulting in a slower, more sustainable approach to fashion.



Supporting Ethical Practices: Buying clothes that fit you perfectly encourages a shift towards supporting brands that prioritize ethical practices. Brands that invest in well-made, tailored garments often value craftsmanship, fair wages, and ethical production processes. By choosing these brands, you contribute to the growth of a fashion industry that values workers' rights, sustainable materials, and responsible manufacturing.

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